Amy Hart specializes in directing creative productions focused on the greater good of the human race. Whether it’s an independent documentary on global health issues, or a series of PSAs on an important public health initiative, she combines personal heartfelt stories with well researched information to create media that matters.
GLOBAL HEALTH FOCUS:
Hart’s independent film on global water issue, Water First: Reaching the Millennium Development Goals, was shown at over 100 festival worldwide and featured on UNTV. Winner of a Fulbright Cultural Exchange Award, the UN Environmental Programme Award, the Initiatives for Women Award, the International Jury Award at the World Water Forum, this film conveyed the reality of the need for clean water as a foundation for global poverty reduction. Anchored by the lovable, Charles Banda, a powerful, hands-on hero who brings water to the people of Malawi, the film offers information through a well told story. Hart is currently working on an independent documentary that addresses how the foods we eat every day can impact our health.
HIGHLY EFFECTIVE CAMPAIGNS:
Amy Hart directed, produced and wrote the 911 World Trade Center – Free Health Center outreach campaign that reached out to thousands of people who were still suffering from the dust and aftermath of the World Trade Center disaster, but hadn’t yet gotten care. The multi-media tri-state campaign increased response rates by 91% in the first month; and was used year after year in September. Thousands of people got care that had been suffering for years; several people were so sick they immediately qualified for lung transplants. The key to this campaign was combining personal stories – based on real experiences of survivors, but performed by professional actors – that drew people in and help them identify with the commercials.
VIDEOS and BROADCAST PROGRAMS THAT TELL THE STORY:
As the in-house director for the New York Academy of Medicine (NYAM) for 6 years, Hart created dozens of videos and outreach campaigns on public health. The video she made highlighting the benefits of living in New York as an older adult helped the City of New York win the International Award for the Best Age-Friendly City. Prior to going to NYAM, Hart was the director of Public Health Live! an hour-long educational broadcast program on public and global health issues produced by the University of Albany School of Public Health. While there, she directed and produced 125 hours of educational broadcast programs on a variety of topics.
For five years, Hart enjoyed teaching a graduate course called Public Health Through Film and Fiction at the NYU Steinhardt School of Public Health. Students reviewed films focusing on how various public health issues were portrayed; and then used compelling film clips to open presentations on public health initiatives they were championing.
“People learn through their hearts and their minds,” says Hart. “Communication tools are most effective when both receive input and information.”